Scantron attends a large variety of trade shows each year, so it was critical to develop a solution that was consistently branded, functional, attractive, and cost effective. What we designed was a light-wieght framework that could share components between the various sizes. Because of the way Scantron's show attendence is staggered, this solution allowed us to attend more shows with less booths.

By partnering with a vending machine company that already had a strong foothold in the higher education market, we created an opportunity to display our brand in a highly visible fashion on college campuses. Many higher education institutions are apprehensive about corprate advertising, but because we applied the brand to a machine that sells Scantron forms we were able to navigate around most of the apprehension.